# 09 · Applications

How the brand applies across digital surfaces: website, product UI, social, email, decks.

## Website hero (talentix.ai)

Marketing landing hero — split layout with animated capsule cluster.

| Property | Value |
|---|---|
| Layout | Split 60/40 desktop, stacked mobile |
| Background | Canvas Light `#FAFAFA` |
| Hero typography | Neue Haas Display Black, 64–88 px |
| Process line | "Blueprint. Scout. Reach. Meet." with gradient connector |
| CTAs | Pill buttons — filled (Talentix Dark) + ghost outline |
| Animation | 12s capsule orbit, 8s halo pulse, 600ms fade-rise |

Rules:
- Always lead with the payoff: "Built to hire with you."
- Show four modules in their color order: blue, purple, magenta, pink
- Animations respect `prefers-reduced-motion`
- Capsule cluster anchors the right column — no alternative placements

## Website modules section

Vertical scroll-stack. Four alternating left/right full-width sections.

| Module | Visual |
|---|---|
| Blueprint | Criteria rows fragment |
| Scout | Scored candidate cards |
| Reach | Chat thread fragment |
| Meet | Calendar grid fragment |

Each section uses its module color for accents and headline emphasis.

## Product dashboard (app.talentix.ai)

| Property | Value |
|---|---|
| Theme | Dark — Talentix Dark background |
| KPI row | 4 cards: New matches, Responded, Handed over, plus open metric |
| Table | Candidate · Match score · Status · Last touch · Channel · Action |
| Match score | Progress bar in module color, percentage right |
| Status pills | Handed (pink), Responded (magenta), Contacted (purple), Sourced (blue) |

Rules:
- Always show candidate avatars colored to assigned module
- Match score visual is a horizontal bar, never a percentage donut
- Action column hosts mock-pill buttons in accent color

## Product handover screen

The Meet module's outcome surface. Candidate profile + scoring breakdown + hand-over button.

Layout: left panel candidate detail / right panel brief + meeting booking. Accent color: Meet Pink.

## Email signature

HTML email signature, degrades gracefully to plain text. No images other than the logo.

Structure (5 lines, no exceptions):

```
Name (bold)
Role · Company
[talentix logo + payoff "Built to hire with you."]
email · phone
URL · tagline
```

| Property | Value |
|---|---|
| Max width | 480 px |
| Logo height | 22 px (horizontal lockup) |
| Logo position | Inline left, payoff right of logo |
| Payoff | "Built to hire with you." in display medium, gradient color |
| Plain-text fallback | Required |

## LinkedIn social post

1.91:1 aspect ratio. Payoff anchored bottom-right, brand mark bottom-left.

Three variants:
1. **Dark cover** — Talentix Dark bg, full-color logo top, payoff gradient
2. **Soft style** — Soft Match `#E9D5FF` bg, dark text, color logo
3. **Gradient** — full purple-to-pink gradient, white logo

Rules:
- One value-prop per post, never multiple ideas
- Always include payoff or module name
- Logo bottom-left in white (dark/gradient variants) or Color-Dark (soft variant)

## Sales deck

16:9 deck template. Dark cover with gradient payoff, light content slides with module color top rule.

| Slide type | Layout |
|---|---|
| Cover | Talentix Dark, gradient payoff title, pitch context above title |
| Content | Canvas Light, signal color top rule (1 px), never more than one signal per slide |
| Footer | Brand mark left, page X/24 right |
| Author line | Michel Bruins Slot · Co-founder, Malou Kroon · Lead Marketing |

Rules:
- Cover: dark with gradient title
- Content slides: light, single signal color accent per slide
- Always include page indicator
- Logo top-left, page indicator bottom-right