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03 · Section 03 · Voice & Tone

Precise. Confident. With you.

Voice in three words. Type voice: precise, sober, engineer-meets-writer. Tone: lightly informal, serious with a dry wink. Let the product carry the enthusiasm.

Writing style

Precise.

One idea per sentence. No fluff. Engineer-meets-writer. Precise is the writing style, not a core value. It lives here, in voice and tone. Read every line out loud before publishing.

Sales rule

Down to earth.

Sales copy, scripts en playbooks moeten leesbaar zijn voor iemand die net binnenkomt. Geen SaaS-jargon, geen afkortingen, geen vergelijkingen met andere bedrijven die niemand kent. Een stagiair moet het in een keer kunnen lezen en weten wat hij moet doen.

Vermijden

  • MEDDPICC, ICP, ACV, CAC, LTV
  • Paid pilot, POC, discovery call
  • Champion, economic buyer
  • Pipeline coverage, forecast, onboarding
  • SDR, AE, CRO, RevOps
  • Vergelijkingen met andere bedrijven extern

Gebruiken

  • “Wie verkopen we aan” ipv ICP
  • “Eerste gesprek” ipv discovery call
  • “Wie binnen pleit voor ons” ipv champion
  • “Wie het geld vrijmaakt” ipv economic buyer
  • “Drie maanden proefperiode” ipv paid pilot
  • Concrete voorbeelden uit Talentix (igen, NAVARA Rotterdam, NAVARA Utrecht)

Reuzentest: kan iemand zonder achtergrond in tech-sales dit lezen en weten wat te doen? Zo nee, herschrijven.

Onze positie

Hiring OS.

Wij brengen de pipeline. Jullie maken de hire. Talentix is begeleider, geen leverancier.

Drie eigenschappen

  1. Eén keer goed met ons om het profiel scherp te krijgen.
  2. Jullie beslissen per kandidaat: GO of NO-GO.
  3. De rest gaat automatisch.

Als de funnel-conversies kloppen die jullie hebben afgegeven, werkt het. Als ze niet kloppen, kijken we samen waar het zit: vacature, voorwaarden, of gesprek.

Three voice principles

How we sound, always.

Principle

Precise.

Short sentences, one idea per sentence, start with verb. Engineer-meets-writer voice. Sober register.

✓

“Blueprint. Scout. Reach. Meet.”

×

“Our four powerful AI-driven modules”

✓

“We match. You hire.”

×

“We revolutionize hiring with cutting-edge AI”

Principle

Confident.

Claim the category. We are infrastructure, the operating system for modern hiring. No hedging.

✓

“talentix is the Hiring OS.”

×

“talentix could help you hire better.”

✓

“Built to hire with you.”

×

“An AI tool that may help recruiters.”

Principle

With you.

Always preserve the human. We never hire FOR you, we hire WITH you. The system produces matches. The human produces hires.

✓

“We match. You hire.”

×

“We hire for you, no humans needed.”

✓

“Hand-over to the recruiter.”

×

“Fully autonomous candidate selection.”

Tone spectra

Where we sit on the dial.

Tone is a calibration, not a rule. Four sliders define the room we speak in. Use them as a sanity check before publishing copy.

Formal

Informal

050100

Lightly informal. We say "you", not "the client". We use contractions when they read natural, not when they read lazy.

Serious

Playful

050100

Serious with a dry wink. The humor is in the phrasing, never in the punctuation. No jokes, no exclamation marks, no winks at the camera.

Sober

Enthusiastic

050100

Sober register. Let the product carry the enthusiasm. We do not sell hype, we sell infrastructure.

Technical

Human

050100

Human first. Technical detail only when it builds trust with the hiring lead. Buyers want clarity, not jargon.

Word choices

Say this. Not that.

Do say

  • ✓

    “Built to hire with you.”

  • ✓

    “We match. You hire.”

  • ✓

    “Blueprint. Scout. Reach. Meet.”

  • ✓

    “The operating system for modern hiring.”

  • ✓

    “Infrastructure for hiring.”

Do not say

  • ×

    “Revolutionizing recruitment.”

  • ×

    “We hire for you.”

  • ×

    “Cutting-edge AI.”

  • ×

    “Game-changing platform.”

  • ×

    “Disruptive technology.”

Tone calibration

Five reference brands.

When in doubt, read these five out loud. If the talentix copy would feel at home next to theirs, it works.

Internal only

Reference brands, internal use only. Never mention these names in external copy, decks, ads, or website. They live here so the team can calibrate the talentix register against a known posture.

Reference

Stripe

Calm and precision. Infrastructure claiming a category without shouting. Sentence rhythm we measure against.

Reference

Linear

Minimalism, opinionated design, three-word propositions. Short verbs. Confident silence between sentences.

Reference

Ramp

Commercial bite and outcome-driven claims. Money saved, time saved. Direct, never coy.

Reference

Figma

Warmth and partnership. Refuses to be cold infrastructure. Our "with you" comes from this register.

Reference

Rippling

Courage to claim a category before anyone else does. The operating system framing comes from this playbook.

Ready-to-use copy

Three templates. Copy and ship.

Pre-approved copy for the situations we hit weekly. Click to copy, paste into a deck, email, or page.

Hero headline

Use on landing pages, pitch decks, sales one-pagers. Two sentences, one rhythm: payoff then category.

“Built to hire with you. The operating system for modern hiring.”

30-second pitch

For prospect intros, investor warm-ups, networking events. Names the category, the modules, the outcome.

“talentix is the operating system for modern hiring. Four modules, Blueprint, Scout, Reach, Meet, replace 10+ disconnected tools. We match. You hire.”

Pitch deck opener

Slide 1 of any deck. Frames the category and the partnership in one breath.

“talentix replaces your hiring stack with one connected system. Built to hire with you.”

Never say

  • ×No em-dashes (—). Use commas, periods, or rewrite.
  • ×No AI as a buzzword. The system is AI.
  • ×No exclamation marks. The system is quiet.
  • ×No emojis in brand copy.
  • ×No stacked adjectives like "fast, smart, powerful".
  • ×No "powered by AI" or "AI-driven" as a virtue. The outcome is the virtue.

  • Positie-overtreders

  • ×"We deliver hires" / "Wij leveren hires". Pipeline doen wij, hires doen zij.
  • ×"Wij garanderen hires" / "We guarantee hires". Geen outcome-belofte.
  • ×"Wij doen je werving" / "We do your hiring". Werving is hun werk.
  • ×"Wij vinden je beste talent" / "We find your best talent". Wij brengen pipeline, klant kiest.
  • ×"Talentix is a recruitment platform" zonder "infrastructure, not application" kader.
  • ×"We run it end-to-end". Suggereert leverancier, niet begeleider.
  • ×"Wij doen alles ervoor". Klant doet vacature, voorwaarden, gesprekken.
  • ×"Wij regelen je hiring". Begeleider, geen leverancier.

  • Woord-vermijdingen

  • ×"Rol" in context van vacature. Gebruik "vacature".
  • ×"Hoe lang staat de vacature open" als kern-discovery-vraag. Gebruik "hoe vaak neem je aan op een vacature, hoeveel variabelen zitten erin".
  • ×"Stakeholder". Gebruik "wie er nog meer bij betrokken is".
  • ×"Discovery call". Gebruik "eerste gesprek".

Key terms · EN / NL

Hiring OS

Hiring OS

Category claim

Built to hire with you.

Gebouwd om samen met jou te hiren.

Payoff

We match. You hire.

Wij leveren de match. Jij maakt de hire.

Outcome line

Blueprint. Scout. Reach. Meet.

Blueprint. Scout. Reach. Meet.

Module names — never translated

Operating system

Operating system

Positioning

Infrastructure

Infrastructuur

Category